Ladership Styles and Marketing Planning Strategies

Question: Discuss about the Ladership Styles and Marketing Planning Strategies. Answer: Introduction: In this particular assignment, different effective marketing strategic plans and the importance of them is discussed. This is done to launch and promote the service or product quality in the market and industry. Marketing plans have necessary elements. It includes a detailed and complete market research, market strategy, target market, competitive analysis, budget and positioning strategy. The assignment demonstrates effective marketing plan for Saudia, an airlines company of Saudi Arabia. Marketing strategy has some aspect to the external environment like economic, political, cultural and legal aspects. Saudia is not popular much globally. To enter in the global market, Saudia needs effective marketing plans to enter in the International market. It may take a long time of few years to imply the effective marketing strategy. As the particular is an employee at Abu Dhabi Cultural and Tourism Authority, he has a major role in planning of marketing strategy. Abu Dhabi Cultural and Touri sm Authority employed efficient marketing plans for Tesla, a famous automobile company in Saudi Arab. However, Saudia has successful potential social media marketing ("Mission, Values Strategies | Saudi Airlines Catering", 2016). In case of Saudia, they also need to employ the proper marketing strategy for customer satisfaction. In view of Koh Wong (2015), product or service marketing planning should have interesting and exclusive features to attract the customers more. Marketing plans have some necessary elements. The elements of marketing plan are market research, the backbone of efficient and effective marketing plan. It gives an idea of a specific industry. Marketing planning has valuable strategies like focus strategy, variation strategy and cost leadership strategy. In the competitive business world, marketing plans have marketing goals. Potential marketing plan clearly states the mission declaration, launching budget of the specific service or products and the competitors in the market (Luke, 2013).for the effective marketing planning, some of the organizations have efficient business marketers and experts for proper marketing plans. Marketing plans and effective implementation of the plans helps to achieve competitive advantages in accompany. However, in case of Saudia, it has various advantages like stakeholders interest, reputation, regulation and safety culture to create excellent service and policies and customer retention procedure (Bukhari, Ghoneim Dennis, 2012). Saudia has concentrated on social media marketing to attract the customers in the easiest manner. Marketing planning strategy has some key responsibilities like new product development after the collection of relevant feedback of the customers and to maintain a strong customer relationship (Almutairi, 2013). Marketing planning strategy has also concern with the pricing and also exports the quotation of pricing. Saudia has some marketing mix strategy to achieve maximum profit and reputation in international market. Saudia has strategic marketing planning of human resources. It clearly presents competitive advantages of Saudia in concise way. Marke ting plan of Saudia includes expanded distribution channels to increase the opportunities for attracting the customers. Elmorchid et al. (2013) determined that promotion consideration is a necessary marketing mix element. It involves different aspects like directs marketing, advertising and sales promotion. Saudia has incorporated new technologies in their airlines to gain the best position in the airlines industry. Saudia has unique position to capitalize the growth opportunities due to the effective marketing plans (Luke, 2013). Saudia has marketing mix strategy that controls the components of marketing mix significantly. Saudia implemented different strategies successfully for achieving marketing mix strategy. However, they have strong leadership management, which make them strong to implement the strategies. Saudia persists implementing the marketing mix to support potential expansion and market entrance in overseas markets. The strategies of marketing planning must align the productivity with the requirements of the customers. The management of Saudia has identified a new market that is completely different to launch and promote their services. Marketers of Saudia have focused on targeting, positioning strategy and segmentation to select the targeted customers for tourism. Saudia has some marketing professionals, who have developed the radio advertising and traditional print. References Almutairi, D. O. (2013). The relationship between leadership styles and organizational commitment: A test on Saudi Arabian Airline.World Review of Business Research,3(1), 41-51. Bukhari, S., Ghoneim, A., Dennis, C. (2012). Understanding The Factors That Attract Travellers To Buy Airline Tickets Online in Saudi Arabia. InEuropean, Mediterranean Middle Eastern Conference on Information System(pp. 619-628). Elmorchid, B., Samy, N., Sekkat, K., Squalli, J. (2013). Arab passengers airlines framework and performance: A cross countries analysis.Middle East Development Journal,5(2), 1350010-1. Koh, A. C., Wong, J. K. (2015). The Impact of International Marketing Research on Export Marketing Strategy: An Empirical Investigation. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 172-175). Springer International Publishing. Luke, K. (2013) 5 steps to a new marketing plan, Journal of Financial Planning, 26 (12), pp. 20-21. Mission, Values Strategies | Saudi Airlines Catering. (2016). Saudiacatering.com. Retrieved 10 December 2016, from https://www.saudiacatering.com/en/vision-mision-value