Elements of Poetry: Order for Mask Essay

Speaker: The Speaker is woman portraying three different roles (SISTER, DAUGHTER and LOVER) Audience: The maker of the masks is the audience. Content: The poem is all about a woman who is playing three roles. She shapes her behavior, action and personality in accordance to the needs of the men in her life. In our opinion this degrades the status of the woman as it reduces her whole being to mere instruments that satisfies and pleases men’s needs and wants. Furthermore, this conclusion is compensated by the other fact that poem is trying to imply. It also shows that the woman, through her ability to make the men in her life see and believe what she wants them to, in other words she can manipulate what she wants the men in her life to believe what she is through that â€Å"mask†. Theme: We believe that the main idea of the story is about women in the society. It’s about what women do to satisfy the needs of the people around them. Shape and Form: The poem is a free verse. It does not follow a pattern. Mood or Tone: In each role she partakes it has a different mood. When she played the role of a sister she felt anger that is why she doesn’t want to be like him. When she was playing the role of a daughter her mood is calm or somewhat pure to match the things that her father wants her to be – pure, innocent and chaste, leading him to believe that she is the perfect daughter. Lastly when she is portraying the role of a lover her mood is a mixture of hatred and love, passion and disgust because her lover had raised his hand on her that left a mark so that’s where the hatred and disgust comes from yet she is still in love and pure of passion with that man because she still wants to be beautiful and presentable in his presence. Imagery: The poet wants us to imagine the roles that women play in our everyday life and what they to satisfy our needs and wants. Diction: The poet chose to express the woman identity by describing her when she wears the masks in the presence of each man in her life. Figurative Language: Allusion

Biopsychology and The Importance Of Historical Milestones Within This Science Essay

Sir Charles Scott Sherrington was among the well-known psychologists of his time during the 1930’s. Among the major issues, that he faced has been that of the utilization of the reflexes in the spinal cord to investigate the different aspects of characterization that makes up the neurons and the entire nervous system as well. This particular understanding has become one of the most outstanding discoveries of the 1930’s with regards the implicative facts about biopsychology. Through this understanding, there had been many other studies that followed, which were able to evaluate and rearrange the strategies used by Sherrington during his research in the 1930’s   Ã‚  Ã‚  Ã‚   What did the findings of the research actually pertain to; and what breakthrough did it particularly imply in science of understanding the different aspects of biological psychology? Human’s physical aspects actually affect the major ways by which they react to the situations that they face in their everyday activities. Obviously, the situation has been explained to have been controlled by the process with which the neurons within the nervous system respond to the outside situations that the person deals with. From this particular understanding, the study on the connection between human physiology and human behavior basics and dysfunctions as well had been further developed. Understandably, the said implicative studies improved the process of making amended explanation on the different developed informative sections that make up biopsychology today.   Ã‚  Ã‚  Ã‚   Certainly, the beginning of such understanding led the process with which biopsychology is actually functioning today. The development of the said understanding mainly increases the competency of the said field in making informative and learned connection with regards the human basics in physical aspects and behavioral reflections. References: Man on His Nature The 1937–38 Gifford lectures, Edinburgh: New York: MacMillan, 1940. Cambridge University Press, 2nd rev. edition 1951, hardcover: ISBN 0-521-06436-8, paperback: ISBN 0-521-09203-5. Selected Writings of Sir Charles Sherrington: A Testimonial Presented by the Neurologists Forming the Guarantors of the Journal â€Å"Brain† Hoeber, 1940. Oxford University Press, 1979: ISBN 0-19-920104-8.

An individual reflection about the course of Advanced Project Essay

An individual reflection about the course of Advanced Project Management - Essay Example Some other authors also define project management in a different and impressive way that the use of expertise, skills and the most important intellectual capital for the execution of any task (What is Project Management 2012). Therefore, it is clear that either a project manager or a team member both require certain set of strengths and expertise. If they have any weakness then at least they should be capable to find out ways to overcome that particular weakness. Projects may fail or may achieve their goals and objectives. There might be a list of reasons behind success and failure of any project. It is important to sort out these reasons so that project managers can behave accordingly. In this essay, the main objective is to find out the ways of implications of different models and theories, which we learn in the course work of advance project management, in our personal daily life projects as individual and as a project manager. The course work increases our self-awareness about our own strengths and weaknesses. In addition to that, it is also important to know that how we can use our skills, expertise and talents to handle all the coming hurdles and challenges. It is also necessary to know that how we can overcome our weakness and thus facing the world and their challenges. Project management is a vast field covering many aspects, which are really needed for the success of the task or the project. The importance of personal strengths and weaknesses is vital for the success and failure of the task (Palmer 2014). Here it is to be noted that personal strength and weakness analysis is necessary for both the workers and the project manager. A project manager should be strong enough to command and control the whole team of workers and the activities. If a project manager fails to control the project and the activities then there is always a risk of resource wastage and ultimately the failure of the

Labor Laws and Unions Essay Example | Topics and Well Written Essays - 500 words

Labor Laws and Unions - Essay Example Several obstacles that this organization faces at times hamper its operations. These organizations link with the environment in various ways. Although this organization advocates on members behalf, workers interests occasionally comprise of an environment module (Harcourt & Wood 2). The critical environmental issue affecting the organization is ecological security. There is exposure of workers to multiple toxic chemicals while performing the jobs. The coal miners, for example, face a risk of acquiring lung disease due to inhaling coal dust. Therefore, the organization advocates for stern safety policies primarily for protecting employees from impairment caused by environmental hazards. In order to fix these problems faced by workers, the seniors should withdraw some of the local laws instituted at the work place in order to protect workers rights. There are several measures to minimize litigation in work places. Continuous communication with the employees is a prerequisite (Harcourt & Wood 8). The employees need awareness of daily activities of the organization. This helps to minimize misleading information. They need to be aware of termination dates in order to prevent shocking news pertaining to the loss of jobs. Moreover, employees’ relations need adequate handling, preferably according to their favor. Giving employees a time off is beneficial, as the organization eventually ends up with few aggressive employees, thus minimizing litigation. There are wide ranges of benefits that accrue to an organization after joining a union. Some of the benefits enjoyed by the members include improved wages, advanced health care, and a safe working environment (Harcourt & Wood 9). However, the main reason for joining unions is due to job security. A union contract comprises of extra rights enjoyed only by members. There is protection

5 question test review Essay Example | Topics and Well Written Essays - 250 words

5 question test review - Essay Example The freedom of a person to do something or decide on something was determined by God even before its conception in the brain. 3. Dualism entails the existence of the mind and the body and how they interact with each other. It describes the presence of a conscious mind which affects the physical body and also the body influencing the conscious mind. Generally it shows that there exists two different aspects that affect each other. The dualistic notion advanced by the Chinese ying yang explains that the universe is divided into two worlds that are predominant. They are different forces which depend on each other and cause the existence of one another. Examples include, hot and cold, light and dark, male and female etc. Zoroastrianism is a religion that believes on the existence of a creator of only the good things and no bad thing comes from him. 4. The Judeo Christian understanding of man and women shows that women were created because of the man and she is ruled over by the man. They base their arguments from the first creation of man and how the woman made the man to sin. They were created by God in order to assist each other and the woman as a companion to the man. 5. Marks and Feud viewed religion as an illusion in which the desire for a father made people to form an imaginary figure to represent that. They argue that religion is slowly been disregarded as science and reasoning creeps in. They explain that due to the changes in the nature of things and civilisation, religion acts as a protection or

Nursing Practice Act Assignment Example | Topics and Well Written Essays - 750 words

Nursing Practice Act - Assignment Example Nursing regulations will be up to date and cover emerging issues because the nursing board constantly reviews the various professional needs and makes, modifies, or repeals the rules and regulations where necessary. Nurses will need to adhere to the rules and regulations from the BON and constantly seek guidance from the board on unclear matters in nursing practice. The board of nursing has the power to approve the training programs for nurses. Upon initial and subsequent assessment of the nursing programs, the board can either approve, reject or withdraw an approval. The NPA guides decision-making processes on whether to approve or reject a nursing program. The curriculum of the program has to meet certain standards (Russell, 2012). This will enhance quality in the training of nurses and increase the number of competent nurses. The availability of well-trained nurses promotes professionalism in the workplace and the provision of quality nursing care. Nurses will check institutions b efore enrolling for nursing programs to ensure they have the rquisite approval by the board. The NPA ensures the protection of the public against unqualified persons by setting titles and licensing qualified nurses (Russell, 2012). The titles are Registered Nurses (RNs), and the Licensed Practical/Vocational Nurses (LPN/VNs). This will enhance quality in the training of nurses and increase the number of competent nurses. The availability of well-trained nurses promotes professionalism in the workplace and the provision of quality nursing.

Airline Planning and Management CW Essay Example | Topics and Well Written Essays - 2500 words

Airline Planning and Management CW - Essay Example There are 3 major types of tickets: Booking one month ahead for the cheapest ticket, booking one week ahead and lastly booking the flexible ticket 2 days ahead. The prices in table 3 are given for the flexible tickets and for a day return trip on a weekday. These prices are used in order to simplify the calculations for the fares. Also holidays could not be excluded by presenting other ticket types, whereas the fares are significantly higher. Prices include taxes and charges for a roundtrip. Worth mentioning is that all fares are from London and it is assumed that the price is similar on the other direction. However, the denomination of pricing is different due to Euro/Pound rate differences between Porto and London, respectively. The airport of choice in London for the new airline is London City. Therefore, the new airline will serve the route London City (LCY) in London, UK to Francisco SÃ ¡ Carneiro Airport Porto (OPO) in Portugal. to date there is only one direct flight in each direction at the weekdays from London to OPO with several non-direct flights in addition. In table 3 (b), the airlines have been limited to only non-direct flights that do not fly longer than 5 hours. This means that non-direct flights flying longer than 5 hours are excluded. Following figure 1 demonstrates the short distance between LCY and OPO and the resulting benefits of establishing direct flights: Travellers will appreciate the short length of travel and direct flight option to and from OPO There is a number of factors that make the choice of LCY-OPO highly suitable. Main reason is the total number of carriers plying the route. Because of the availability of multiple airline carriers, there is much competition at the major airports, making travellers prefer LCY because of its size, reduced crowd numbers, fast check-in processes and reduces waiting times. Passengers are also guaranteed

MacDonald's and Its Critics Essay Example | Topics and Well Written Essays - 1250 words

MacDonald's and Its Critics - Essay Example The company implemented various promotional planning in order to increase competency of the company (McDonald’s Restaurants Limited, 2008). The company is also known as the â€Å"Penny Cost† business. It usually means to control cost and on the other side, to increase sales. McDonald’s implementation of penny cost in their marketing strategies helped increasing the sales and profitability of the company. Presently, the company is dealing with 30,000 restaurants all over the world (McDonald’s, 2011). The main aim of this paper is to recognize the competitive advantages attained by McDonald’s through the implementation of effectives strategies related to marketing, human resource as well as other organizational aspects. The discussion of the paper further emphasize on the evaluation of sustainable growth, profitability and the rapid growth achieved by the company through its performance over the past years. The Key Strategic Decision of McDonaldâ€⠄¢s Establishment of Competitive Advantages To gain competitive advantages, McDonald’s has implemented various strategic decisions into practice. Competitive advantages are known as the reward gained over the competitors by contributing towards customer values and perceptions along with other fundamental aspects of business management. Competitive advantages tend to mark the performance level of a firm in a highly competitive market that can be gained through the generic strategies as proposed by Michael Porter, i.e. cost leadership, differentiation and focus (Porter, 1998). McDonald’s adopted the theory of expansion to offer customers with highly efficient services. Their main target was to attain customer satisfaction and also attain competency through expansion. McDonald’s executed various strategies in order to expand the business and attain sustainable growth through competitive advantages. In 1940s Ray Kroc started the business with milk shakes and few oth er items. In 1968, when Mr. Turner was the president of the company, he implemented changes in its organizational structure. Regional offices were established, in different countries and market regions. At that time quality control was not quite significant in the fast food industry, but McDonald’s implemented the quality control strategies which assist to improve the company’s brand image (Bartone & Wells, 2009). McDonald’s provided high quality services to its customers and planned the business structure in a systematic order and attractive manner. McDonald’s implemented strategic alliances which majorly intended differentiating the products, increasing the sales along with the profit. McDonald’s also introduced â€Å"happy meal† chart, which included new recipes. The execution of this procedure attracted new customers. The company also focused on increasing its sales with an addition of 1,200 restaurants in its worldwide chain (Bartone & Wells, 2009). All these factors, such as expansion of target market area, customer base and increase in the customer satisfaction along with increased sales rewarded the company with greater competitive advantages. Sustainable Growth McDonald’s implemented strategic plan such as differentiation, and quality control. This assisted the company to gain competency and long term profitability in the market. McDonald’s executed differentiation of the products, as these strategies were expected to help gaining higher profit along with increasing

Module 3 Assignment Example | Topics and Well Written Essays - 1000 words

Module 3 - Assignment Example The last part of the paper will try to compare and contrast Tesco’s approach to inclusion and diversity with the key conclusions drawn by Bendick, Egan, & Lanier (2011) in their study. In the above mentioned study, Bendick, Egan, and Lanier (2011) mainly focus on investigating the claim that that employee diversity equips businesses to deal with diverse customers. Basically, Title VII of the federal Civil Rights Act of 1964 granted broad, enforceable rights to equal employment opportunity regardless of race, colour, religion, sex or national origin in a bid to end workplace discrimination. This move heralded the new dispensation in the practice of human resources management called diversity. Whilst all workplace inequities have not been completely removed, major strides have been made in this particular section to address issues related to employment discrimination on the basis of race, colour, creed and belief. Thus, the authors of the above mentioned research argue that empl oyers should provide equal employment opportunity in a bid to create a â€Å"business case for diversity.† The authors argue that workforce diversity can advance business objectives that are mainly related to issues of productivity and profitability in the organization. Which are basic tenets of any business. This brings us to the claim by the authors that employee diversity equips businesses to deal with diverse customers. According to the study, a diverse workforce offers access to a broader pool of potential employees, enables the organization to relate to diverse customers and it helps in creating a more productive work force. The authors make some of the key conclusions in their study and some of them are discussed below. They suggest that inclusion is the basic tenet that can lead to success of workplace diversity. This entails that the needs and interests of the employees are taken into account in as far as the operations of the organization is concerned. This helps to create share and mutual understanding among all the stakeholders involved in the operations of a particular organization. This can also significantly help to appeal to the interests of many customers who may be attracted to buy the products offered by the organization. The other key conclusion made by the authors of the above mentioned study posits to the effect that many companies often hire employees from different backgrounds due to the fact that they represent the tastes, sensibilities and interests of a wide range of people from diverse backgrounds. This is very important since it helps to attract sales from the operations of the organization which in turn translates into profitability. However, contrary to the key findings of a study by Syed & Kramar (2010) entitled ‘What is the Australian model for managing cultural diversity?’ it can be observed that the â€Å"legal framework in Australia places only limited obligations on organisations to manage cultural dive rsity.† As such, many organizations often lag behind in as far as diversity and inclusivity in the operations of the organization are concerned. According to this study, it can be observed that unless cultural diversity is tackled at multiple levels, managing diversity in the workplace may prove unrealistic unless concerted efforts are put by the government and organizations that specialise in different

Fashion Theory Essay Example | Topics and Well Written Essays - 250 words

Fashion Theory - Essay Example The essay "Fashion Theory" discovers the theory of fashion. Dior,† New look promoted a fashion that exhibited the beauty of women and matched the political schema of the new world. Hence, the Dior was a successful design that showed relevance and adaptability with the changing social trends. Fashion forecasting entails embracing changes in the fashion industry. It comprises the contemporary elements of cultural awareness, technology, socio-political reservations and the market structure. Hence, fashion forecasts enhances conformity with the social forces and expectations. The increased number of new-borns triggered the development of the junior market during the 1950s era. The increased number of kids created a market gap that facilitated the growth of the junior market. Brand prominence conforms to the Thorsten Veblen theory. Both concepts ostensible rights and qualities. Therefore, they encompass high-quality products that appeal to nature. The models also progress high deman d and expensive products. Sumptuary laws work to minimize extravagance by reproving luxury. Therefore, the decree works towards creating a balance between spending and priority of needs. Maslow hierarchy presents human beings priority requirements in a pattern similar to a pyramid. It prioritizes the needs according to the urgency of survival. According to the pattern, the necessities facilitate survival and determines the relationship, for instance, food, water, safety and shelter. The costume offers the development.

Vision Statement Essay Example for Free

Vision Statement Essay The vision of a man is the framework that shows the depth of his knowledge, the tenacity of his personality and how far he would go in the race of life. It is in lieu of this fact that I write this vision statement which depicts what my professional life would be in the next five years. I am a highly motivated individual with interests in human resource management, finance and sales. I would be keenly involved in developing the innate qualities I have in enhancing the capacity of the people around me especially members of staff and those on the management board I belong to. As the President of the SEB Mortgages Inc. , San Angelo TX, sub-prime mortgage broker in the area, five years would have been effectively used to improve on my managerial skills with respect to continuous training of loan officers and sales representatives. This would definitely not be a one-man affair as I would maintain contract relations with appropriate professionals in accordance with regulations guiding contracts and agreements. I would also maintain high quality staff profile within the organization as a holistic approach for increased company returns. My financial status would be greatly influenced by the output of the company, and many investments in other companies. There would be continued solicit in real estate investment and infrastructure development. The concern is to expand my financial capacity and boost the financial capacity of the mortgage broker. As the company grows in its financial capacity, it may become necessary to prepare it for listing on the Stock Exchange market as a major stock. This process is in sequence: education initiated at various colleges has prepared me for ongoing managerial skills. With the Bachelors degree in organizational management in just a few years, I would become further equipped for the noble task ahead. It would widen the scope of education and provide more opportunities to implement these skills. My professional life would also be harmonized with my social and other areas of my life.

Consumer Behaviour within LOreal

Consumer Behaviour within LOreal In the latter half of the 20th century a rapid growth of the global market resulted in a significant increase in the amount of brands and products present in most, if not all, industries with a focus on the end consumers. Companies are obliged to identify the underlying aesthetic reasons for the consumption as consumers have access to numerous choices. This alteration causes a need for differentiation in order to beat the competition by offering products that not only fulfil basic needs but also add value to the lifestyle customers desire to be a part of. Such brand intangible features of the brands that do not include any explicit qualities, are vital for providing exclusive aesthetic experiences for their customers. The objective of a company is to create an image, a sign of recognition and quality (Schmitt Simonson, 1997). Positive memories created in consumers minds can provide loyalty and premium price setting in the future as people are keen to return to the brands that previously delivered trustworthy satisfaction. The expansion of benefits of a strong brand is crucial (Keller Lehmann, 2006). The company behind the strong brand may, for example, gain easier access to new markets by utilising a brand extension- the process where novel products are released under the existing brand. This strategy effectively stimulates a feeling of recognition and approval the consumer might have towards the original brand line. The professional hair care industry serve as a good example where creating an aesthetic experience plays a big part in influencing consumer behaviour. For instance, we have experienced that many styling products often serve little utilitarian purpose and are not necessarily useful from a practical point of view; nevertheless these products seem to create intangible value and significance for the user. Professional styling products are being sold exclusively in hair salons and departmental stores where a symbolic atmosphere is created. The whole buying process is shaped around generating a social interaction, impulse and feeling. As a result hair product customer is not only influenced by the companies visual output but also by becoming emotionally connected with organisational values and beliefs. People often purchase products spontaneously without any clear consideration whether a certain product is actually needed or worth the price paid. Mick DeMoss (1990), suggest that this self -gifting phenomenon is provoked by the endeavour to motivate and indulge, relieve stress or just do something nice for oneself. Paula Begoun, author of the book Dont Go Shopping for Hair-Care Products without Me (1999), explains in an interview to CBS news (2005), that wasting money is not beautiful at all and asks the question: What is sexy and attractive about rinsing money down the drain? She finishes with the statement that, There is absolutely no difference between expensive products and inexpensive products, and I say that unequivocally. Why do people buy expensive styling products although there are cheaper, easily accessible hair care alternatives? Does the answer rest in getting cleaner, shinier hair or to obtain a confirmation that individuals by using these products will feel beautiful and indeed fit in the picture organisations create? Lastly, are there winning strategies for organisations to pursue in order to beat the competition in this multi-billion industry? This essay discusses the consumer buying behaviour for hair care products. This paper also discusses how marketers address these consumer behaviours using LOreal as an example. Consumer buying behaviour Society, individuals and organisations create a never-ending cycle in which the three largely affect each other. In order to be a part of the society, people have to fulfil certain unwritten norms and communicate in a way that is widely accepted and understood by other members of that same culture (Bowditch Buono, 2005). Consequentially, individuals often base their purchases on these premises to fit in within the group. According to McCracken (1986) this is a cause for organisations to constantly redevelop their product lines in order to match the expectations in society. When this occurs, cultural norms are passed on in products. When these later are purchased the meaning is once more shifted, this time to the customer, and the continuous cultural circle of society, individuals and organisations transform once more (please refer to the figure below). Figure: Transfer of cultural meaning, McCracken (1986). Beauty is a subject which is difficult to grasp especially since it is perceived differently and related to various cultural or social norms. Beauty might be seen as a powerful tool that can help one to achieve higher ambitions which might be significant for future growth and development (Hamermesh Biddle, 1994). According to Eco (2004), the word beautiful expresses something that we are fond of, enjoy looking at. For that reason a sense of personal fulfilment as well as indulgence is created (Prettejohn, 2005). Hair styling has emerged as one of the key fashion points in recent years as individuals, particularly young consumers realise that styling hairs in a trendy manner has an impact on peoples perception of their fashion sense. Hair styling is particularly interesting for consumers because hairstyle is one aspect of appearance which can be set in different styles as compared to rest of the face which the individuals can do little about except for wearing makeup. Aesthetics is defined by Berthon, et al., (2009) as a science of perception that relies on our ability to distinguish value or significance in the object of interest and thereby develop taste. In advertising beauty is produced by aesthetic images and symbols which are interpreted by consumers (Vacker, 1993). For that reason, as Schmitt Simonson (1997) state, aesthetics can be used as an influential tool for organisations to differentiate their products with. However, emotions can be easily abused by organisations and hence produce a false view of the scientific truth (Jensen, 1999). For instance, illusions can be formed by companies, that state that certain products are better than others and that customers gain more for the money they pay. As a result the companies will neglect the truth as long as consumers are convinced that the information is correct. Jensen discusses the problem further by claiming that a false rationality is eventually created in order to justify the purchases made. There is extensive scientific documentation that aesthetic experience undoubtedly affects consumer behaviour in several ways (Berthon, et al., 2009; Hirschman, 1983). Further, by using experiential and sensory marketing strategies (Schmitt, 1999), closely studying consumer attitudes and preferences (Gupta, et al., 2008), creating symbolic (Levy, 1959) and emotional (Bauman, 2001) values organisations can produce a luxurious and overpowering feeling of desire (Belk, et al., 2003) that hopefully end in both increased profits and improved consumer value. Thus, it is essential for organisations to identify what consumers desire, often before they actually know that themselves, and use the marketing strategies to enhance that desire. LOreals marketing strategy involves using attractive models with different hairstyles; Using these models LOreal creates a false perception among consumers that using LOreals products will make them look like the models. LOreals models use extensive makeup which highlight the fact that LOreals consumers are very sensitive about their appearance and may use lot of make up as well. Another key aspect of LOreals marketing strategy for hair care products is using models with different skin colours. This could be a strategy to improve the aesthetic appeal of LOreals hair care products. One key aspect of LOreals marketing strategy is to advertise a single shade of a hair colour. For example; when it advertises red hair colour, all the models in the advertisement will be wearing different shades of red hair colour only. 2.1 Emotional experiences Franzen Bouwman (2001) state that individual perceptions and memories are linked to emotional reactions. The cognitive part of the human brain reflects, analyses and makes decisions, the emotional part of the brain, on the other hand, reacts spontaneously on the perceived external stimulation. When a person is exposed to new information the brain has to make a choice whether or not, or to what extent he has to pay attention. Emotional experiences are actual impulses that cause human behaviour and it is possible to identify two types of recollections of emotional experiences; implicit and explicit emotional experience (Franzen Bouwman, 2001). People perceive most marketing unconsciously and superficially but they are still influenced by it in the future purchasing behaviour. As a result a perception of the brand can be seen as unconscious and implicit unless it has already been connected to concrete experiences which have led to explicit cognitive recollections (Franzen Bouwman, 20 01). LOreals marketing strategy is to market LOreal as a wholesome brand rather than as individual product lines which means that when consumers actually decide to purchase any product they are likely to remember LOreal brand. Through a multi-sensory experience, created by sensory perceptions, people respond to external stimulations as well as they react to emotional images which are either consciously or unconsciously. This creates possibilities for hedonic consumption which is, as explained by Hirschman Holbrook (1982, p. 92), a phenomenon that: designates those facets of consumer behaviour that relate to the multi-sensory, fantasy and emotive aspects of ones experience with products. It is essential for companies to identify the symbolic meaning of consumer goods which are increasingly becoming a part of our consumer identity and image. Symbolic meaning of hair care products such as hair colour is to give the hairs a colour which matches the personality, mood, occasion and the rest of the attire. This is often witnessed in case of air colour advertising by LOreal as often the products are advertised using models who are wearing the clothing and makeup which matches the hair colour. Thus, LOreal tries t o symbolise hairs as one part of the body which needs to be dressed like rest of the body to make the look complete. For hair care products, LOreals marketing strategy is to highlight the hairs as the most important part of the looks. This is often done by highlighting the hairs so that everything else looks meaningless (as is evident from some of the advertisements shown below): All these advertisements highlight hairs as the main part of the look. By highlighting the hairs as the most important part and noticing that it is possible to alter the appearance of hairs (by styling and colouring), LOreal tries to convey the message that it is possible to achieve the model looks. In other words, the highlight are the hairs which have been treated with LOreal products which means that the looks of the model in the advertisement are a result of LOreals product and hence the consumers can get the same looks if they use LOreal products. 2.2 Consumer behaviour and human needs When clarifying the consumer behaviour several authors describe purchases from a need-goal perspective (Schiffman Kanuk, 2000). With some difference in terminology they explain how a need is created for a human being, for example, a feeling of hunger or the aspiration to become an esteemed member of society. Maslow (1943) presents a hierarchy of needs and argues that the level below is always more important than the one above. The lowest level consists of what could be called innate or primary needs and higher up in the pyramid are the acquired or secondary needs. The above example of being an esteemed member of society fits into the second highest of these levels labelled esteem). Figure: Maslows pyramid. The levels represent different parts of the hierarchy. Needs work as motivation to reach a goal that can be generic or product-specific (Schiffman Kanuk, 2000). A generic goal to cleaner hair would be shampoo; a product specific goal would in turn be shampoo from one of the various brands in the market. LOreals marketing strategy targets both. For example, for hair colouring products, the generic strategy can be good and trendy looks while the product specific strategy can be to market LOreal hair colour products. LOreal extensively uses its brand name in marketing LOreal products 2.3 Marketing Gagliard (1996) explains that when the object is being experienced in a physical, tangible reality it is acknowledged through sensory experiences. Organisations can, in this context, be seen not only as physical settings that produce products but also as a brand with the capacity to nourish and promote peoples senses. Artefacts can be defined as a form of message, existing either independently of its creator, or being perceived by the senses. Through these, organisations can contribute to promoting their goals. According to Franzen Bouwman (2001) a brand can be defined as a sign or a symbol of recognition in form of logos, labels, names and colours which evokes associations in people and is commercially linked to saleable goods and services. It is a source of value to both consumers well as the companies. By maintaining a strong brand firms achieve loyalty and steady future sales. LOreal invests significantly in advertising LOreal brand. In fact, the brand LOreal is highlight of almost all marketing communications that the firm undertakes irrespective of the product. By highlighting the name LOreal experts the firm aims to send a signal that it is expert and hence trustworthy at producing the particular product. LOreal also uses the word Paris in its branding; this is to associate LOreal with Paris, the Meccah of fashion. Associating a brand with Paris automatically symbolises a high end fashion product and this strategy is wisely used by LOreal to influence its customers who may exhibit d esire for French fashion. Around the very core of the product there are a more or less equally valued attributes. Not only is a shampoo a hair-cleansing device but there are several other aspects that are taken into consideration during the creation process. Such attributes include quality, design, package, colour, smell and much more. LOreal packs its products in high quality packing with glossy covers. There is also product specific packing; for hair colours the packing will contain the face of a model with the same colour as the one in the pack. This is informative packing as LOreal aims to educate the consumer about how the hair will look after colouring using that particular colour. This is often done to reduce customers disappointment; for example, if detailed picture is not given, consumers may use the colour only to find that it does not look the way they hoped it to and this may lead to divorcing the brand altogether. To avoid this, LOreal, or in fact most of hair colour manufacturers provide an imag e of a model with the same hair colour. Gardner Levy (1955) define the brand as more than a label, established to distinguish the company from its competitors. Instead they view it as a symbol which makes up a complicated net of various attributes which are sent out by the company. Later these are interpreted and re-valued by the customers and results in an overall public image. For the company, the feelings and attitudes the customers have towards the brands are essential not only to promote and sell any current products but also to attempt to launch new products under the same brand umbrella. This view of the brand as a symbol that creates awareness, loyalty and associations has later become known under the summarising definition brand equity (Kotler, et. al., 2005). As Franzen Bouwman (2001) puts it, brands that succeed in strategically linking emotions to them are generally connected to products that have something to do with these emotions. In other words, when the emotional response reflects the brand and also the very product itself, the brand-owner has succeeded in what all companies seek to do today, to create a unified message to the consumer. 2.3.3 Sensory marketing Consumers respond to the overall product or service characteristics, both tangible and intangible, produced by a total product offering. Through sensory marketing, appealing to the consumers through smell, music, design and taste, companies not only differentiate their image and create a strong identity but also construct an overall satisfactory personal experience. The figure below shows how the bodily senses; either separately or in a combined way, creates an experience and reaction from the consumer. Figure: Senses attributing to a combined customer experience, Hultà ©n et al. (2008). For example, the sight sense comes through the visual images such as product design, packaging or particular style. It is essential for people who consume the final product to make sure that they can see the product of interest. LOreal achieves this by providing the customers wit the image of a model wearing the same hair colour as the one in the pack. Kotler (1973) suggests that the key factor is actually the place, or in other words the sensory quality of the space in which the product or service is purchased. In some cases it is more influential than the offering itself and can overrule the primary product.. The right atmosphere does not only draw potential customers but also send a message about its position or status and therefore increase the probability for future purchases. The importance of the possibility for a purchase and the atmosphere is presented by Kotler (1973) below: Figure: The Casual Chain Connection Atmosphere and Purchase Probability, Kotler (1973). The place aspect of advertisement is addressed by LOreal by selling its products through departmental stores and hair salons. 2.3.4 Experiential Marketing This theory states that consumers are viewed not only as rational decision makers, concerned with functionality and personal benefits, but as emotional human beings, willing to achieve something extraordinary, for instance a memorable and enjoyable experience (Schmitt, 1999). This is a strategy often used by LOreal who aims to market the message that by using its products it is possible to achieve model looks. As mentioned earlier, this is done by highlighting the hairs in the marketing images to suggest that hairs the most critical aspects of particular models looks and that the looks of these hairs is because of the marketed LOreal product. In other words, use this particular product and you can look the same. By generating the uniqueness effect and selecting certain attributes that purchasers value, organisation are awarded with premium price which exceeds the extra costs required for the differentiation (Porter, 2004). Figure: Difference in price consumers are willing to pay for professional and retail products. The figure above shows the price difference in products which consumers are willing to pay. The question mark represents the unknown factors that enable consumers to buy professional hair care products at such a high price compared to retail alternatives. LOreal hair colour products are in mid to expensive range and cost more than many of its rivals. These products may be strategically priced a bit high to increase their symbolic value. For example, if hair care products are priced to low, consumers may perceive the product as low standard. Raising the prices Too much would have an impact on the consumption level; consumers will either not buy or will not use the product that frequently. The problem with the latter is that if the consumers tend to become satisfied with their looks without using these products, they might stop the consumption of these product altogether. It is important for these firms to maintain the desire for these products and hence products are priced to stimulat e consumption. Conclusion In conclusion LOreal uses it marketing strategy according to desire aspect more than anything else. It selects the targeted consumer segments and addresses the desires of this consumer segment by using appropriate marketing signals. LOreals marketing strategy involves proving to the customers that it is possible for them to achieve the same looks as the models in its advertisements by using LOreal products. 2,968 Words

Diabetes A Major Public Health Issue Health Essay

Diabetes A Major Public Health Issue Health Essay According to current estimates about 366 million people have diabetes in 2011 all over world. It has been projected that by 2030 this will have risen to 552 million. The number of people with type 2 diabetes is increasing throughout the globe. Among them about 80% of people with diabetes live in low- and middle-income countries. The majority of people with diabetes lie in the age group of 40 to 59 years of age. Almost half of this population, 183 million people (50%) is undiagnosed. Diabetes caused 4.6 million deaths in 2011. 78,000 children develop type 1 diabetes every year. India has become the global capital for both the kinds of disease- Communicable as well as NCD or life-style diseases. There is this double burden of disease. The major diseases in the NCDs are Diabetes, CHD and Hypertension. These three diseases alone cause more than 400 deaths per million population in a year. Among them Diabetes demands the major concern because it is intricately related to the development of the two other factors (increases the risk of) CHD and Hypertension. There is also an increasing trend of obesity world-wide which also adds to the development of Diabetes as a risk factor. It is the fourth or fifth leading cause of death in the most high-income countries and it is taking the form of an epidemic in many developing as well. Diabetes has become one of the most challenging health problems of this century. There have been many studies since the last two decades which confirm that the low and middle income countries are going to face the greatest burden of this disease. The governments and public health planners of many developing countries including India still remain ignorant of this upcoming health evil. The magnitude of this disease has serious implications in terms of its economic burden in its treatment and loss in terms of wage and deteriorated quality of work by people affected by Diabetes. This can drastically influence the growth of a country especially developing countries like India. Global Prevalence of Diabetes and projection till 2030global-diabetes.png Numbers of people with diabetes (in millions) for 2000 and 2010 (top and middle values, respectively), and the percentage increase wed.png Source- Nature | Vol. 414 | 13 December 2001 | www.nature.com There have been reports of increasing cases of Myocardial Infarction even in very young patients among the Juvenile diabetes cases. It is a far more disabling than generally considered, it drastically decreases ones stamina and working capacity. As it is a multisystem disorder it influences other sensory functions as well such as Diabetic retinopathy (hampering vision), Diabetic nephropathy (causing renal disease and failure), Diabetic neuropathy (including diabetic foot) and many other complications. The presentation of classical symptoms of polydypsia, polyphagia, polyuria is not always the picture of diabetes. It is only seen in few classical cases. So, it is often diagnosed during routine test or examination done when patient had presented for some other disease or illness. The lack of awareness among people about this disease is of major concern. Due to this many cases go undetected. India has imitated the Western ways of lifestyle and hence illnesses such as obesity and diabetes are increasing day by day. In 2011, India had 62.4 million people with type 2 diabetes, compared with 50.8 million cases in 2010, according to the International Diabetes Federation (IDF) and the Madras Diabetes Research Foundation. The nationwide prevalence of diabetes in India now tops 9%, and is as high as 20% in the relatively prosperous southern cities. By 2030, the IDF predicts, India will have 100 million people with diabetes. Another matter of great concern is the fact that the onset of type 2 diabetes tends to affect people in the West in their 40s and 50s, whereas the disease strikes Indians at a much younger age. Even young people of 25 years of age are being diagnosed with the disease, a trend that threatens to seriously hamper the countrys economic development. The rise of type 2 diabetes in India was in fact foreseen by some scientists and health experts. Till1980s, the urban prevalence of diabetes was at least double the rural prevalence. But this picture of diabetes has changed significantly over time and has spread out of urban cities into the countryside and majority of rural areas. Type 2 Diabetes constitutes more than 90 % of the whole diabetes cases in any country including India. It has a wide variety of determinants and risk factors associated with it, which need to be known and focused during policy formulation to address Diabetes. Aetiological determinants and risk factors of type 2 diabetes Genetic factors Genetic markers, family history, thrifty gene(s) Demographic characteristics Sex, age, ethnicity Behavioural- and lifestyle-related risk factors Obesity (including distribution of obesity and duration) Physical inactivity Diet Stress Westernization, urbanization, modernization Metabolic determinants and intermediate risk categories of type 2 diabetes Impaired glucose tolerance Insulin resistance Pregnancy-related determinants (parity, gestational diabetes, diabetes in offspring of women with diabetes during pregnancy, intra-uterine mal or over nutrition) Source- Nature | Vol. 414 | 13 December 2001 | Www.Nature.Com Villages in wealthier southern states like Tamil Nadu and Kerala are seeing prevalence hit double digits, which is enormous. If it was confined to affluent India, you could still put a lid on it, but now its rising quickly all over the country. as per Nikhil Tandon, an endocrinologist at the All India Institute of Medical Sciences in New Delhi. There is also a considerable genetic propensity towards Diabetes in the Asian population particularly in India. india diabtes.png AIMS OBJECTIVES Diabetes has yet not been recognized in our country as a major public health issue, although the morbidity and mortality and hence economic burden and loss due to it is much higher than that caused by many other communicable or other diseases such as AIDS or STDs, for which there are well formulated programs. But there are no such programs or targeted approach to tackle this very prominent deterrent of health in our country, Diabetes. There is almost no health care accessibility and availability dedicated in this regard in public scale. They are primarily excluded from government policies and decision making process. Not much work or studies have been conducted on the prevalence of Diabetes in India, especially rural India. There is a need to assess the real magnitude of this urgent problem which demands special concern in form of targeted policies and programs and screening. The aim of my study is to highlight the immediate need of recognition of Diabetes as a major public-health co ncern and formulation of strategies, Policies and programs concerning Diabetes in India. RECOMMENDATIONS (1) Studies need to be conducted to determine the level of awareness and knowledge about diabetes at the community level in different parts of India. As we know IEC is very important for any community or mass scale program to be successful. It is also important in view of the Sickness behavior and the sick role played by the individuals. Creating awareness among the people will make them come up for the screening and a better turn up for treatment in early stage which will significantly reduce the loss due to the disease to the person and state as a whole. (2) More studies and research required to identify the risk factors for diabetes, the relationship between anthropometric measures and diabetes risk and estimate the burden of diabetes in this rural Indian population with an objective to identify target areas for future healthcare planning. (3) Screening programs need to be formulated in the mass scale and many rounds of such screening will be required to assess the real magnitude of the problem in Indian population, so that, resources are used accordingly for planning of policies and programs. These data will be extremely important for planning the public health policies especially the envisaged National Diabetic Control Program. (4) Tracing the exact pattern of the disease in the population and its demographic pattern is essential. Some of the recent studies have identified increasing cases of juvenile diabetes and there is detection of more and more cases in the lower marginalized and poorer section of population (Diabetes was once believed to be disease of elites, those of the rich sections of population associated with over eating, obesity etc). Now the picture of disease is changing which needs to be traced and addressed in the following policies for diabetes control and prevention. Research should also be directed in the direction to identify the most appropriate test for screening purpose, as the results depend on the test employed to a significant degree, especially when employed for mass screening. (5) Clear cut policy outlines to tackle with the complications of Diabetes- The complications due to Diabetes can be even more disabling and in some cases even fatal. So it is very important to make clear cut policy outlines to tackle with the complications of Diabetes and its prevention. Measures should aim at intensive control of blood glucose to prevent the retinal, renal and neuropathic complications of diabetes. There is a concealed burden of Impaired Glucose Tolerance. The possibility of preventing type 2 diabetes by interventions that affect the lifestyles of subjects at high risk for the disease have focused on people with impaired glucose tolerance (IGT). It affects at least 200 million people worldwide. Approximately 40% of subjects progress to diabetes over 5-10 years, but some revert to normal or remain IGT. So, it is very essential to take this group of individuals into consideration. (6) Formation of a separate body under Ministry of Health and Family Welfare as Diabetes Control Organization or so to tackle with Diabetes in an integrated and comprehensive way throughout the country. Formulation of Control and Prevention Programs to be implemented in each state. Prior to this there should be formation of an Expert group to assess the actual prevalence and exact demographic characteristics of Diabetes in different regions of India. (7) Reinforcing legislative changes such as increased taxation of certain unhealthy foods to promote healthy diet. Although it is difficult but such steps may help to a great extent. CONCLUSION A much more integrated approach is needed to have a significant impact on the diabetes epidemic in India. Type 2 diabetes is not merely a disease but reflection of a much bigger problem, that is, the effect of environmental and lifestyle changes on human health. We need well integrated policies for education of the mass through IEC. The major proportion of Diabetes cases in India is Type-2 which is preventable. It is a huge threat to public health and in absence of interventions there would be great loss. Thus prevention of diabetes and its micro- and macro-vascular complications should be an essential component of future public health strategies for all nations. An essential and immediate need is the formation of multidisciplinary national encompassing all parties that can help address and control the underlying socioeconomic causes that have led to the diabetes epidemic. ANNEXURE Recent studies have highlighted the potential for intervention in IGT subjects to reduce progression to type 2 diabetes. One such study is the recently completed Diabetes Prevention Program in the United States. Diabetes education is necessary to control Diabetes. It includes diabetes self-management education (DSME) and diabetes self-management training (DSMT). It helps people to modify their behavior and hence mange the disease. Healthy People 2010 objective regarding diabetes education- At least 60 percent of persons with diabetes should receive formal diabetes education in order to attain considerable level of awareness in the community as per the American Association of Diabetes Educators. List of Stake holders- Govt. of India, Ministry of health and Family Welfare. State Governments. NGOs and other organizations Media for awareness. Family of Diabetic patients.

Upperclass Education Essay -- essays research papers fc

Land Of The Free, Home Of The Upper Class   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Give me your tired, your poor, your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed, to me: I lift my lamp beside the golden door.† (Lazarus) This incredible, sentimental homage to the American dream brings many to ask, what a wonderful concept- but is this truly the case? Is America truly a land of opportunity and dreams realized, or is it more so a case of realizing we have been dreaming? In a country where image is made and sold like bread in a bakery, it is no wonder the idea of a land of opportunity still exists- it smells so good. In theory, a land of opportunity and self-motivation would be a real chance at success and pure determination and hard work could get a man wherever he desires to be. However, reality poses quite a different story. Everyday hardworking families struggle to get by on food stamps and minimum wage. If theories of equal opportunity held true, ev ery single parent working multiple jobs for their children would be able to send their kids to good schools and not need to worry about how to pay for a trip to dentist or a doctor’s check-up. And while it is easy to point fingers at the poor and say that its all their fault because of the decisions they’ve made or as luck would have it, a gray area develops when taking a look at the working class and realizing that there are boundaries in place that try to keep people in their positions of powerlessness. One of these boundaries is class through education. Through background, cost, and strategic tokenism, the American society has bordered out the same people it claims to embrace.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, one may point out the arbitrary nature of class. While ideally most people would like to see a country of hard work and payoff, the fact of the matter is that from the moment we are born, before any chance to prove oneself, we are placed into a category that has either great advantages or vast disadvantages. The elite are nearly always born that way, just as those in poverty. Once a child is born into their status, where they live has major impact on how their life will pan out. For most of Middle America suburbs comprised of housing developments and apartment complexes put children into mediocre public schools with mi... ...emselves.   Ã‚  Ã‚  Ã‚  Ã‚  Clearly, the solution to this situation is far more complicated than most people like to admit and in no single action will we find a remedy for it. The inequalities in place must first and foremost be recognized and acknowledged for any sort of change to come about. We can no longer â€Å"accept it as inevitable, [and] something we just have to live with.† (Langston 127) Leveling the playing field does not make a person a socialist or jeopardize upper class status; in fact, chances are that more upward movement would benefit the economy as a whole and not just a single class of people. It is about time that instead of passively accepting the inequalities at hand that something ought to be done about them, one step at a time. After all, we want to live up to the lady who claims to lift her lamp beside the golden door to let people use their opportunities if they so choose. Bibliography Domhoff, G. William. Mapping The Social Landscape, Susan J. Ferguson. McGraw-Hill 2005. Page 290 Langston, Donna. â€Å"Tired Of Playing Monopoly,† Race, Class, and Gender. Wadsworth Publishing Company 1998. Pages 127-130 Lazarus, Emma. â€Å"The New Colossus† 1883

Eleutherodactylus (Greenhouse Frogs) :: essays research papers

Eleutherodactylus p. planirostris, or more commonly the Greenhouse frog, is from the Leptodactylidae family. They were unintentionally introduced to Florida around 1875. Their numbers have continued to grow and they are now very common among South Florida with increasing inhabitants around the panhandle. Greenhouse frogs have a reddish-brown appearance with either dark blotches or 2 dark stripes down their backs. They are relatively small in size usually growing to about an inch to and inch and a half in length. Often, the greenhouse frog is confused with cricket frogs (genus Acris). However, this type of frog has webbing between their toes which the greenhouse frog lacks. As their name describes, the greenhouse frog lives in greenhouses or lawns. They prefer a moist environment with a relatively high humidity rate which may be why they have flourished in Florida. Greenhouse frogs are a terrestrial species as well as being nocturnal. They feed on other small invertebrates such as insects, spiders, and snails. Naturally occurring in certain Caribbean Islands such as Cuba, the Cayman Islands, and the Bahamas these frogs may have been brought to Florida by importing tropical plants from these areas. They dwell underneath leaf litter and can go undetected. A common trait that distinguishes this type of frog from others is that they lay their eggs on land rather than in water. This is due to the fact that the greenhouse frog does not go through the tadpole stage. The infant frog is merely a smaller version on it’s parents. Some major problems that this species of frog has caused in the Gulf of Mexico ecosystem include: uncontrollable density, over-consumption of prey, and a negative effect on native birds and snakes. Greenhouse frogs consume approximately 45,000 prey items per acre per night (16 million per year). This over-consumption of prey is having detrimental effects of the small invertebrate population. Spiders, snakes, and snails are being consumed far faster than they are being reproduced causing a gradual extinction of these species. This also has an effect on native birds and snakes. If the greenhouse frogs consume all of the small invertebrates in a specific area they will slowly starve other animals that feed on the same prey. Eleutherodactylus (Greenhouse Frogs) :: essays research papers Eleutherodactylus p. planirostris, or more commonly the Greenhouse frog, is from the Leptodactylidae family. They were unintentionally introduced to Florida around 1875. Their numbers have continued to grow and they are now very common among South Florida with increasing inhabitants around the panhandle. Greenhouse frogs have a reddish-brown appearance with either dark blotches or 2 dark stripes down their backs. They are relatively small in size usually growing to about an inch to and inch and a half in length. Often, the greenhouse frog is confused with cricket frogs (genus Acris). However, this type of frog has webbing between their toes which the greenhouse frog lacks. As their name describes, the greenhouse frog lives in greenhouses or lawns. They prefer a moist environment with a relatively high humidity rate which may be why they have flourished in Florida. Greenhouse frogs are a terrestrial species as well as being nocturnal. They feed on other small invertebrates such as insects, spiders, and snails. Naturally occurring in certain Caribbean Islands such as Cuba, the Cayman Islands, and the Bahamas these frogs may have been brought to Florida by importing tropical plants from these areas. They dwell underneath leaf litter and can go undetected. A common trait that distinguishes this type of frog from others is that they lay their eggs on land rather than in water. This is due to the fact that the greenhouse frog does not go through the tadpole stage. The infant frog is merely a smaller version on it’s parents. Some major problems that this species of frog has caused in the Gulf of Mexico ecosystem include: uncontrollable density, over-consumption of prey, and a negative effect on native birds and snakes. Greenhouse frogs consume approximately 45,000 prey items per acre per night (16 million per year). This over-consumption of prey is having detrimental effects of the small invertebrate population. Spiders, snakes, and snails are being consumed far faster than they are being reproduced causing a gradual extinction of these species. This also has an effect on native birds and snakes. If the greenhouse frogs consume all of the small invertebrates in a specific area they will slowly starve other animals that feed on the same prey.

Electrical Engineer Essay -- essays research papers

ELECTRICAL ENGINEER DESCRIPTION   Ã‚  Ã‚  Ã‚  Ã‚  “Electrical engineers design, and evaluate the manufacture, testing, installation, operation, and maintenance of electrical and electronic components, equipment and systems.';1 Electrical engineers work with an array of equipment and machinery, such as transformers, switches, electrical appliances and types of generators, and are considered in fields involving communications, radar, aerospace guidance, medical and biomedical research and computers. ENVIRONMENT   Ã‚  Ã‚  Ã‚  Ã‚  Precision is a very regarded value for an electrical engineer. The use of hands on techniques and a vast knowledge of mathematics makes for the engineer to be very detailed in his or her work. Must be creative and initiating, and must be perspective in dealing with work and the communication of others. Must have a feel for science and technicality. Work is mostly done indoors in offices, labs, and factories. Teamwork is essential, as work is often compared with others. Since technology is expanding as time goes on, a continuing education is a must. Computers are used often to learn applications and techniques. PAY AND OUTLOOK   Ã‚  Ã‚  Ã‚  Ã‚  Pay varies depending on education, experience, and your place of employment. “Starting salaries range from $805 to $3,810 per month. Experience will land you from $1,295 to $4,980 per month, and top ranges $1,510 to $5,199 per month. (California pay) St...

Cyber Security

â€Å"Securing  a  computer  system  has  traditionally  been  a  battle  of  wits:  the  penetrator  tries  to  find the  holes,  and  the  designer  tries  to  close  them. †Ã‚  Ã‚  ~Gosser Warfare  has  always  been  a  game  of  cat  and  mouse. As  technology  increases  war  has  to  adapt with  it. Wars  have  evolved  from  a  contest  of  strength  to  a  show  of  potential. Previously  wars  were fought  with  large  armies  and  whomever  could  most  effectively  utilize  the  most  troops  with  better training  won;  now  however,  a  single  person  with  a  nuclear  bomb  can  destroy  a  city  within  seconds.In the  1980s,  a  new  technology  appeared:  the  internet. At  first  the  internet  was  just  a  way  for  people  to communicate  by  sending  t ext  files  to  each  other. Soon  however  the  internet  became  a  public  place  to store  and  access  information. As  more  and  more  personal  and  classified  information  gets  stored,  it  is only  natural  that  people  try  to  find  a  way  to  steal  information  for  their  own  benefits. Cyber  skirmishes are  right  now  being  fought  online  to  get  more  information.Bruce  Berkowitz  said:  Ã¢â‚¬Å"The  ability  to collect,  communicate,  process,  and  protect  information  is  the  most  important  factor  defining  military power. †Ã‚  Berkowitz  argues  that  weaponry  and  manpower  that  used  to  be  the  main  determining  factor of  wars  will  lose  out  to  the  amount  of  information  that  a  country  has. Knowing  where  the  enemies have  groupedà ‚  their  troops/weapons  will  allow  a  guided  missiles  and  unmanned  drones  to  wreak havoc. Cheap  cyber  weapons  such  as  worms  and  trojans  (viruses)  can  neutralize  conventional 2 eapons  as  missiles  and  nukes1. According  to  the  Department  of  Homeland  Security:  Ã¢â‚¬Å"Our  daily  life,  economic  vitality,  and national  security  depend  on  a  stable,  safe,  and  resilient  cyberspace. We  rely  on  this  vast  array  of networks  to  communicate  and  travel,  power  our  homes,  run  our  economy,  and  provide  government services. Yet  cyber  intrusions  and  attacks  have  increased  dramatically  over  the  last  decade,  exposing sensitive  personal  and  business  information,  disrupting  critical  operations,  and  imposing  high  costs  on the  economy. 2 Unlike  any  other  technological  advancement,  information  technology  has  changed  how  wars are  fought. Before  information  technology  wars  were  always  about  killing  enemy  combatants,  now skirmishes  are  about  the  speed  of  maneuvering  packets  of  information. There  is  no  longer  a  Ã¢â‚¬Å"front†Ã‚  in war;  rather  it  is  all  about  little  battles  between  counter ­invasion  and  invasion. While  previously  a command  center  would  be  untargetable  unless  you  bypass  the  enemy  armies,  now  each  Ã¢â‚¬Å"battle†Ã‚  online is  consisted  of  its  own  security  system. What  we  are  seeing  are  threats  against  critical  infrastructure,† said  Cyber  security  expert  Jessica  Herrera ­Flanigan  of  the  Monument  Policy  Group  . â€Å"So,  we  are talkingà ‚  about  threats  against  our  energy  sector,  the  banking  sector,  telecommunications,  smart  grids, oil  and  gas  Ã‚ ­Ã‚  basically,  all  the  critical  assets  that  we  have  that  operate  our  day ­to ­day  living  are  being impacted. † Like  traditional  war,  cyber ­war  has  two  basic  types  of  attacks:  disruption  and  espionage. 1 ttps://www. cia. gov/library/center ­for ­the ­study ­of ­intelligence/csi ­publications/csi ­studies/studies/vol48no4/ new_face_of_war. html 2 http://www. dhs. gov/cybersecurity ­overview 3 Disruption  attacks  can  be  compared  to  traditional  battles  between  two  armies. Attacks  of  this  type  is designed  to  halt  a  specific  site  or  server. Espionage  attacks  are  generally  attacks  for  classified information. Common  attacks  include  denial  of  service  attack,  viruses,  worms  and  trojans.Countries such  as  China  and  India  are  rapidly  outpacing  the  United  States  in  the  field  of  information  technology. Should  the  United  States  not  be  able  to  keep  up  with  China  and  India  in  information  technology,  these countries  will  be  able  to  steal  information  on  the  United  States  infrastructure  and  military  secrets. What  is  Computer  Security Cybersecurity  is  used  to  describe  a  set  of  hardware,  software  and  coding  designed  to  protect  a nation/company’s  networks,  computers,  programs  and  data  from  any  type  of  unauthorized  access.There  are  different  types  of  of  cyber  security:  Application  security  is  specific  to  different  applications (programs)  and   deals  with  the  measures  that  the  program  takes  while  it  is  running  to  prevent  errors and  handle  exceptions  when  there  is  a  flaw  (an  example  of  this  can  be  the  Windows  Blue  Screen  of Death). Information  security  is  when  a  company/nation  tries  to  defend  information  or  trade/military secrets  Ã‚  from  unauthorized  access  (an  example  of  this  is  when  Gmail  is  encrypting  its  passwords). Disaster  recovery  is  the  process  in  which  a  program  tries  to  recover  data  aft Cyber Security â€Å"Securing  a  computer  system  has  traditionally  been  a  battle  of  wits:  the  penetrator  tries  to  find the  holes,  and  the  designer  tries  to  close  them. †Ã‚  Ã‚  ~Gosser Warfare  has  always  been  a  game  of  cat  and  mouse. As  technology  increases  war  has  to  adapt with  it. Wars  have  evolved  from  a  contest  of  strength  to  a  show  of  potential. Previously  wars  were fought  with  large  armies  and  whomever  could  most  effectively  utilize  the  most  troops  with  better training  won;  now  however,  a  single  person  with  a  nuclear  bomb  can  destroy  a  city  within  seconds.In the  1980s,  a  new  technology  appeared:  the  internet. At  first  the  internet  was  just  a  way  for  people  to communicate  by  sending  t ext  files  to  each  other. Soon  however  the  internet  became  a  public  place  to store  and  access  information. As  more  and  more  personal  and  classified  information  gets  stored,  it  is only  natural  that  people  try  to  find  a  way  to  steal  information  for  their  own  benefits. Cyber  skirmishes are  right  now  being  fought  online  to  get  more  information.Bruce  Berkowitz  said:  Ã¢â‚¬Å"The  ability  to collect,  communicate,  process,  and  protect  information  is  the  most  important  factor  defining  military power. †Ã‚  Berkowitz  argues  that  weaponry  and  manpower  that  used  to  be  the  main  determining  factor of  wars  will  lose  out  to  the  amount  of  information  that  a  country  has. Knowing  where  the  enemies have  groupedà ‚  their  troops/weapons  will  allow  a  guided  missiles  and  unmanned  drones  to  wreak havoc. Cheap  cyber  weapons  such  as  worms  and  trojans  (viruses)  can  neutralize  conventional 2 eapons  as  missiles  and  nukes1. According  to  the  Department  of  Homeland  Security:  Ã¢â‚¬Å"Our  daily  life,  economic  vitality,  and national  security  depend  on  a  stable,  safe,  and  resilient  cyberspace. We  rely  on  this  vast  array  of networks  to  communicate  and  travel,  power  our  homes,  run  our  economy,  and  provide  government services. Yet  cyber  intrusions  and  attacks  have  increased  dramatically  over  the  last  decade,  exposing sensitive  personal  and  business  information,  disrupting  critical  operations,  and  imposing  high  costs  on the  economy. 2 Unlike  any  other  technological  advancement,  information  technology  has  changed  how  wars are  fought. Before  information  technology  wars  were  always  about  killing  enemy  combatants,  now skirmishes  are  about  the  speed  of  maneuvering  packets  of  information. There  is  no  longer  a  Ã¢â‚¬Å"front†Ã‚  in war;  rather  it  is  all  about  little  battles  between  counter ­invasion  and  invasion. While  previously  a command  center  would  be  untargetable  unless  you  bypass  the  enemy  armies,  now  each  Ã¢â‚¬Å"battle†Ã‚  online is  consisted  of  its  own  security  system. What  we  are  seeing  are  threats  against  critical  infrastructure,† said  Cyber  security  expert  Jessica  Herrera ­Flanigan  of  the  Monument  Policy  Group  . â€Å"So,  we  are talkingà ‚  about  threats  against  our  energy  sector,  the  banking  sector,  telecommunications,  smart  grids, oil  and  gas  Ã‚ ­Ã‚  basically,  all  the  critical  assets  that  we  have  that  operate  our  day ­to ­day  living  are  being impacted. † Like  traditional  war,  cyber ­war  has  two  basic  types  of  attacks:  disruption  and  espionage. 1 ttps://www. cia. gov/library/center ­for ­the ­study ­of ­intelligence/csi ­publications/csi ­studies/studies/vol48no4/ new_face_of_war. html 2 http://www. dhs. gov/cybersecurity ­overview 3 Disruption  attacks  can  be  compared  to  traditional  battles  between  two  armies. Attacks  of  this  type  is designed  to  halt  a  specific  site  or  server. Espionage  attacks  are  generally  attacks  for  classified information. Common  attacks  include  denial  of  service  attack,  viruses,  worms  and  trojans.Countries such  as  China  and  India  are  rapidly  outpacing  the  United  States  in  the  field  of  information  technology. Should  the  United  States  not  be  able  to  keep  up  with  China  and  India  in  information  technology,  these countries  will  be  able  to  steal  information  on  the  United  States  infrastructure  and  military  secrets. What  is  Computer  Security Cybersecurity  is  used  to  describe  a  set  of  hardware,  software  and  coding  designed  to  protect  a nation/company’s  networks,  computers,  programs  and  data  from  any  type  of  unauthorized  access.There  are  different  types  of  of  cyber  security:  Application  security  is  specific  to  different  applications (programs)  and   deals  with  the  measures  that  the  program  takes  while  it  is  running  to  prevent  errors and  handle  exceptions  when  there  is  a  flaw  (an  example  of  this  can  be  the  Windows  Blue  Screen  of Death). Information  security  is  when  a  company/nation  tries  to  defend  information  or  trade/military secrets  Ã‚  from  unauthorized  access  (an  example  of  this  is  when  Gmail  is  encrypting  its  passwords). Disaster  recovery  is  the  process  in  which  a  program  tries  to  recover  data  aft

Adopting Telemedicine in developing countries

ICTs are technologies that have spread widely and are cheaper for use by the general public. Even though information and communication technologies could tackle some of the heath care challenges that face the modern society, the utilization of ICTs is faced by numerous challenges for social as well as historical transformations that are associated with other natural rights.The case is not different in the field of telemedicine. Telemedicine is an example of ICT that has been used in the world for over forty years. Modern telemedicine applications employ high quality image and video in addition to audio capacities.These technologies range form excellent resolution still images to complex teleconferencing apparatus. Recent developments in ICT are encouraging and they include the use of internet, wireless ICT diffusion, and the exchange of medical information electronically in addition to remote consultations.Infrastructure factures that have an effect on the outcomes of telemedicine in clude: the national ICT infrastructure in addition to the governments preparedness, approach, as well as policies towards information and communication technology. Technically sophisticated telemedicine applications are currently employed across a wide range of healthcare settings.This technology allows medical personnel to transmit images through mobile phones and sophisticated wireless devices (Martà ­nez, Villarroel, Seoane, and Pozo 2005, p. 1).3.1.2 E-Health PoliciesVarious shareholders of the telemedicine sector have numerous opportunities to become deeply involved in the development policies that affect the industry. Shareholders of this sector include vendors of information technology, manufacturers of medical devices, health care professionals, decision makers and the government.E-health policies are set in such a way as to improve network capacity, enhance ability of transcending geo-political, social, economic and cultural obstacles.Policies should be set in such a way a s to allow teleconsultation beyond national borders. Patients in addition to medical care professionals should be offered with a chance of seeking evidence based opinion as well as treatment from overseas through teleconsultation (Lee, Mun, Levine and Ro 2000, p. 28).3.3 Capabilities of health sector institutionThe modern health care system has undergone numerous modifications in order to meet the ever increasing heath needs of the population. One of the modifications is the implementation of telecommunication in health care. All modifications in the health care sector are carried out with the patient being the center of focus.Telemedicine and telegraphy are some of the most recent telecommunication strategies that have been incorporated in the health care sector. Currently, digital images of a patient can be sent over a wireless device to a medical personnel and medical consultations carried out over the internet (Tanriverdi and Iacon, 1998, p, 40).3.4 Analysis of Telemedicine case studies in developing countriesThe emergence to telemedicine is associated with the search for communication-oriented solutions to make it easy for rural populations to access medical services. Telemedicine is considered as one of the most appropriate ways through which contemporary medical services can reach the underserved regions (Lee, Mun, Levine, and Ro 2000, p. 16).Reality has however, gone in a different direction. Extensive studies with telemedicine in developing nations have not yet demonstrated the potential of telemedicine. There are a number of factors that need to be implemented in order that telemedicine services in rural areas become sustainable.A highly robust organizational strategy needs to be implemented, a radio based system should be erected and resources utilized properly; remote maintenance systems should be implemented; a high technological base should be established; and all information and communication should be satisfied through simple and synchronous sy stems (Kifle, Salmon, Okoli, and Mbarika 2008, p. 5).Despite the numerous benefits associated with telemedicine, the program has been slow to come into routine use in both rural and urban zones.4. Evaluation of the current situation of Telemedicine in rural and urban zoneTelemedicine holds a great hope for health care and medical centers both in rural areas and urban centers. Rural areas in particular have for long been faced by shortage of medical personnel, scarcity of means of transportation in addition to other access issues such as unfavorable weather conditions.Telemedicine allows for teleconsultation that utilize a variety of technological advancements such as voice over internet, digital images, digital video teleconferencing, in addition to other emergency services (Martà ­nez, Villarroel, Seoane, and Pozo 2005, p. 70).However, there are various issues that affect the implementation of telemedicine in rural areas. These include: poor infrastructure, limited bandwidth avail ability in network systems, and scarcity of internet providers.Telemedicine is not only about the provision of medical care in the rural areas, but it is very beneficial in linking suburban, urban and inner city medical facilities in a network offering intensive medical care services (Richard 2001, p. 3).4.1 Advantages of using Telemedicine technologiesAn increased use of telemedicine would bring about a number of benefits ranging from enhanced medical care, better utilization of health professionals, increased patients compliance, to enhanced delivery of medical care services outside clinics and hospital setting and in rural as well as the underserved regions.Telemedicine allows for frequent monitoring of vital sign information rather than using periodic visit by physicians. It also improves care of the elderly, physically incapacitated as well as the home bound patients, because it reduces hospital visits thereby increasing convenience and compliance for incapacitated patients.As a result it improves general health of the community and population because it reduces exposure to various illnesses from other patients. It also empowers patients in relation to their own health. It is a source of innovative and creative employment in the health care system.It is a significant strategy of tackling likely future scarcity of medical personnel.   It brings down the rate of death, injuries and infections as a result of medical errors due to inaccurate patient information.Presence of telemedicine programs in rural areas enhances care by reducing transportation costs; deploying medical professionals and specialists; and through providing medical care delivery regardless of geographical barriers (Hein 2009, p. 9).4.2 Challenges of adapting TelemedicineThere are numerous challenges to generating dependable evidence concerning the effects of the use of telemedicine. Scrutiny is rarely carried out as a fundamental part of implementation, and as a result resources are not a bsolutely dedicated to evaluation.However, there are times when resources are dedicated to scrutiny after implementation, therefore prospective gathering of baseline data is impossible. Retrospective gathering of medical data is faced by numerous hurdles in terms of appropriate source identification in addition to collection techniques.These issues make difficult the scrutiny of various interventions, even as the actual nature of evaluation of telemedicine presents further difficulties (Brear 2006, p. 24). Besides evaluation, other challenges that face telemedicine, as indicated by Paul, Pearlson and McDaniel (1999, p 281), include: various social, cultural, economic, technical and organizational hurdles that health care systems must deal with before achieving the full benefits of telemedicine.Other factors that derail the implementation of telemedicine in developing countries are: poor telecommunication and electric power infrastructure; domination in addition to high cost of inter net services; lack of government involvement; difficulties in sustaining implementation of telemedicine; substandard organizational strategies; and user discontent   with low band-width as well as delayed response.Patients, medical professionals and decision makers lack essential knowledge on telemedicine services as well as their potential for medical care. Lack of proper funding is the other challenge that faces telemedicine.Despite its recommendation by the world health organization telemedicine is yet to be realized as a technical service in many national ministries of health (Kifle, Salmon, Okoli, and Mbarika n.d, p. 3).5. ConclusionsIt can therefore be concluded that telemedicine is one of the most significant modern medical strategies that can be employed in tackling the numerous health care challenges that face populations living in both urban and rural areas.   Various benefits of telemedicine include: improvement of patient care, reduction of patient transfers to terti ary health centers and providing physicians a good access to tertiary consultation.Telemedicine improves the general health of the community because it reduces expose to various illnesses from other patients through reduction of hospital visits. There are however, various challenges that are associated with implementation of telemedicine and these include: evaluation challenges, poor telecommunication, misinterpretation of information, and lack of awareness and commitment by the government and decision makers.Telemedicine is faced by various issues including information technology policies, E-Health policies, and data security policies. Even though there are numerous benefits associated with telemedicine, the program has been slow to come into routine practice both in rural and urban zones. Bibliography:Brear, M. 2006, Evaluating telemedicine: lessons and challenges, Health InformationManagement Journal, Vol 35, no. 2, pp. 24Hein, M. 2009, Telemedicine: An important force in the tra nsformation of healthcare,Journal of High Speed Networks, Vol 9, no. 15, pp. 9 –30

What Three Qualities Do You Think Are Most Necessary for a Good Parent

Nowadays people say that not everyone is capable of upbringing a child. Parenthood, which used to be a natural status for almost anyone, is now the source of long debates among couples and a very profitable field to writers and publishers. First of all, a good parent should be a good listener, a person who understands what his or her child needs. Parents that listen are supportive people who put aside their high expectations and will keep their ears open for their young offspring, ready to advise no matter what. Secondly, patience must characterize every person who is bringing up children. That means that we must be ready to forgive the mistakes of the inexperienced , young children and that we must help them not with violence , arguing and patronizing but by drawing the line, setting the right example and being steady and consistent. Finally, I believe that parents ought not to consider their children as an expansion of themselves. They should not be egocentric and they should find the courage to accept their children’s choices and reactions not as a battle but as if their children are showing them the way to how to be a better parent, teaching them the important values of equality and mutual respect. In conclusion, I think that to be a parent is a life-changing experience and a huge responsibility. After all, the children of today are the parents of tomorow and they should be given the right example to follow later at life. Thalia Procopiu Director of Studies 2011, Greece

Expectation as a Malaysia Living in a Multi-Cultured Society Essay

Malaysia with a population of 28.3 millions (Department of Statistics Malaysia, 2010) is pluralistic and multicultural. The three main ethnic groups constituting the Malays and Bumiputera (67.4%), Chinese (24.6%), Indians (7.3%) have their own unique culture and heritage, such as language, belief system, tradition and religion. The lifestyle patterns of the different groups have direct links to the differences in their values and expectations(Syed Serajul Islam, 2008). Since achieving independence fifty-five years ago, Malaysia has undergone economic transformation in terms of diversification of its agriculturein the 1960s to manufacturing in the 1970s-1980s, and then to technology-based development since the 1990s. These achievements came as a result of the ability of Malaysians, diverse in their culture, to tolerate, and to live and work together in realising the country’s overall goals of growth and prosperity. But then as pointed out by Musa Hitam (2007), nation-building is not just about providing highways, byways and hospitals. It is also about weaving together national values for the citizenry to live by and devising greater missions to galvanize their camaraderie and spirit. Such a vision of weaving together national values is still far from the set goal. For Malaysia up to the present day, except for the 1969 race riot between the Malays and the Chinese, and the 2001 clashes between the Malays and the Indians, race relations have been peaceful unlike what had been experienced in countries with mixed populations such as Nigeria, Rwanda, Bosnia, Thailand, Sudan, and India (Zaid, 2007).The basis for conflict between the ethnic groups stems from identity contestation in the form of language and culture (Shamsul, 2006). In the 1970s, the Malays advocated that the core of the national culture should be that of the Malay. This assimilative approach was unkindly viewed by the Chinese and the Indians. Relationships between the ethnic groups are rather complex, intricate and sensitive, especially when dealing with matters of religion, culture and language. These features are important in identity contestation, a phenomenon created by the British in the context of colonial knowledge and its investigative modalities (Shamsul, 2006). According to Shamsul, it is through the colonial practice of codifying, documenting and representing the social, cultural, economic  and political state in history that modern identities in Malaysia like Malay/Malayness, Chinese/Chineseness and Indian/Indianess have emerged, consolidated and fortified. Realizing the danger of creating distrust among the ethnic groups the government had rescinded the assimilation strategy and sought the policy based on the multicultural model. My expectation as a Malaysian living in the multi-cultured society is every Malaysia residents respect, unite and tolerance with each other although we are different ethnic and having a different cultural background. To push Malaysia and Malaysians to success, we must collaborate in every aspect like education, economic , politics and others. This can be a great advantage for development of Malaysia in global competition as we have different ethnic with different cultural background that we collaborate and creating a better way to work, hence improving our efficiency and productivity compared to other nation that only dominated by single race. In education, my expectation is to have Multicultural Education in every level of school, which mean we have Multicultural Education from kinder garden to university. The crux of having Multicultural Education is achieve its purposes for students, teachers, parents, and administrators of the school system : a) a learning environment that support positive interracial contact; b) a multicultural curriculum; c) positive teacher expectations; d) administrative support; and, e) teacher training workshops (Bennett, 1995). If one of the features is absent, frustration and heightened resentment may occur as backlash behaviors multiply. Besides that, a multicultural curriculum should be considered for several reasons: a) provides alternative points of view relative to information already taught in most educational systems; b) provides ethnic minorities with a sense of being inclusive in history, science etc.; and, c) decreases stereotypes, prejudice, bigotry, and racism in Malaysia and the wo rld. Educational institutions have been dictated too long by attitudes, values, beliefs, and value systems of one race and class of people. The future of our universe is demanding a positive change for all. In Politics, race plays a large role in Malaysian politics, and many Malaysian political parties are ethnically based. The Government’s New Economic Policy (NEP) and the National Development  Policy(NDP) which superseded it, were implemented to advance the standing of Bumiputera Malaysians. The policies provide preferential treatment to Malays over non-Malays in employment, education, scholarships, business, and access to cheaper housing and assisted savings. While improving in the economic position of Malays, it is a source of resentment amongst non-Malays. Prime Minister Dato Sri Mohd Najib Tun Razak has claimed to attempt to close racial divides through the 1Malaysia initiative. The origin of race based politics can be traced back to independence of Malaysia from United Kin gdom, who wanted all citizens of Malaysia to be equal upon independence, instead of dominance by Malays. This caused the political parties of the three major races at the time, the UMNO (representing Malays), the MCA (representing Chinese), and the MIC (representing Indians), to join and form the Alliance Party. My expectation for politics is that we should not dividing ourselves into parts based on our race. We should unite as one to make a better Malaysia and provide everyone a fair chance and right to fight for a higher achievement for our country without any discrimination or preferential treatment. For multi-cultured society in economic sector, the economic consequences of ethnic heterogeneity and ethnic diversity have been topics discussed world widely. The relationship between ethnicity and economic development seems to be one of the key topics to an ideal sustainable developing nation. According to Easterly and Levine (1997), high ethnic diversity has a direct negative effect on economic growth. Furthermore, increase of ethnic diversity associated with more corruption(Mauro, 1995), reduces contribution to local public goods(Alesina et al., 1999), diminishing participation in groups and association (Alesina and La Ferraa, 2000) and higher propensity to from jurisdictions to sort into homogenous groups (Alesina et al., 2004). Moreover, greater ethnic heterogeneity decreases both the probability and the amount an individual contributes to a charitable organization (Okten and Osili, 2005). Although these studies showed the bad effect of ethnic diversity in economic sectors, i still expecting for a successful achievement in Malaysia Economy by uniting the three major races, Malay, Chinese and Indian through collaboration, respecting each other and tolerance. Therefore, a leader and a good plan is necessary for us to unite as one to create a better multi-cultured Malaysia! Reference -Abu Bakar Nordin , Norlidah Alias & Saedah Sira (January 2013). The Malaysia Online Journal of Educational Science. National Integration in Multicultural School Setting In Malaysia, volume 1, issue 1. Retrieved April 20th 2013, from http://moj-es.net/volume01-i01.php -Politics of Malaysia. Participation. Retrieved 23rd April 2013, from http://en.wikipedia.org/wiki/Politics_of_Malaysia -Albert, C. (February 2011). The Impact of Ethnicity on the Regional Economic Development in Malaysia. Retrieved 23rd April 2013, from http://www.academia.edu/745998/The_Impact_of_Ethnicity_on_Regional_Economic_Development_in_Malaysia Photos that showing the results of multi-cultural society in Malaysia